OTT Feature Matrix (0–3 Scoring)
Score any white-label OTT vendor consistently across 7 categories
How to use the feature matrix
Score each vendor from 0 to 3 per category, then weight each category by its importance to your project.
| Score | Meaning |
|---|---|
| 0 | Missing or not supported |
| 1 | Partial — workaround required |
| 2 | Supported but with limitations |
| 3 | Strong, proven, and well-documented |
The 7 categories
1. Ownership & Control
Who owns the app store accounts? Who controls app updates and release timing? Can you migrate your data if you leave?
What to look for: developer account ownership, update control, data export capability, white-label depth (your brand — no platform branding)
2. Apps & Devices
What devices are supported today — not "on the roadmap"?
What to look for: iOS, Android, web, Tizen, webOS, Roku, Fire TV, Apple TV, Android TV — live vs roadmap. Get the certified app list in writing.
3. CMS & Workflows
Can your team manage content without developer support?
What to look for: series/season metadata, roles and permissions, bulk operations, content scheduling, publish workflows
4. Monetization
Does the platform natively support your revenue model?
What to look for: SVOD, AVOD, TVOD, hybrid support. Are these native or bolt-ons? What are the add-on costs?
5. Integrations
What does the platform connect to out of the box?
What to look for: payment gateways, analytics platforms, ad tech (SSAI/CSAI), CRM/email, SSO, DRM vendors
6. Ops & SLA
What happens when something breaks?
What to look for: SLA uptime guarantee, support tier and response times, incident escalation process, status page
7. TCO Clarity
What does the platform really cost in year 1 and year 2?
What to look for: platform fee, app build and maintenance, bandwidth costs, add-on pricing, support tier costs — get a year-2 scenario in writing
Download the scoring template
The feature matrix as a fillable Google Sheet is available via email. Book a call and we'll send it with both platforms pre-entered.
Want the matrix as a spreadsheet?
Book a 30-minute shortlist call.